Happy Fat Super Tuesday everyone! This morning I attended a presentation by Merritt Carey, founder of Graffam Solutions, at the Human Resource Association of Southern Maine. The title of the meeting was Disability as Diveristy & How to Use HR as a Marketing Tool. Casey spoke about the benefits to companies of promoting their social responsibility policies to increase consumer loyalty. Corporate Social Responsibility is a very hot topic right now, as can be seen in the January 17 issue of the Economist. Carey asserted that central to social responsibility issues are HR Policies that display a high regard for employee's benefits and appreciation. She expressed that many companies can see increased market share by doing a better job of promoting the good internal HR policies and external social responsibility initiatives that they may already be doing.
Her position is that consumers have more access now to the culture and policies of big businesses, and therefore are more likely to make buying decisions based on how they feel a company's ideals align with their own.
She also discussed how promoting social responsibility initiatives and positive internal HR policies can affect recruiting and retention, thereby affecting bottom lines from the inside out. On this issue, the word from the recruiting front lines is simply this: THAT'S ABSOLUTELY CORRECT! We have seen first hand for years that promoting strong employee benefits and appreciation is a key to building a strong employment brand. Employment Brand is a term used to identify the marketing efforts geared toward recruiting and employee retention. This is a must-do for any business that relies on it's talent pool to maintain market share and grow their business. The war for talent is becoming more expensive and difficult to win every day, and as the baby-boomers leave the traditional workforce and the job growth continues to rise, the ability to be viewed as the employer of choice will be the key to winning the best talent.
Carey also discussed how it is important, particularly in a state as ethnically homogeneous as Maine to include people with disabilities in the diversity discussion. She cited how disabled Americans control a trillion dollars in expendable income, and that this is a group very likely to want to do business with businesses that have disability initiatives in place.
It was a good meeting, and left me thinking about how the business I work for can help HR professionals build their employment brand, and embed it into their consumer marketing....
Any thoughts on this?
We have moved to Wordpress! Posted by Jason Links to this post The Recruiting Front Lines has evolved. At the beginning of the year, I changed jobs within my company, moving away from Outreach and Education, and into my new role as Director of Business Development. While I remain closely involved with our field activity, I am now more focused on strategic partnerships, social media, and the world of internet recruitment resources. As I have made this change, the focus of my blog content has also changed. Recently, I began to feel that many of the ideas I had for blog posts would not fit within the framework of The Recruiting Front Lines. This was a cause of some frustration, as I felt that I was either misrepresenting my content with the title of my blog, or that I was stifling my writing because I felt it didn't fit. To rectify this situation, I have created a new blog home, now on WordPress. I am still ironing out the wrinkles, but feel that it is far enough along that I can move all my past content, and begin posting all new content, at the new address. I would like to formally welcome everyone to come check out my new home at jasonblais.com. I can't wait to hear what you think! Best Regards, and Thank you for your time and attention over the past 18 months. Jason