We have moved to Wordpress! Posted by Jason Links to this post The Recruiting Front Lines has evolved. At the beginning of the year, I changed jobs within my company, moving away from Outreach and Education, and into my new role as Director of Business Development. While I remain closely involved with our field activity, I am now more focused on strategic partnerships, social media, and the world of internet recruitment resources. As I have made this change, the focus of my blog content has also changed. Recently, I began to feel that many of the ideas I had for blog posts would not fit within the framework of The Recruiting Front Lines. This was a cause of some frustration, as I felt that I was either misrepresenting my content with the title of my blog, or that I was stifling my writing because I felt it didn't fit. To rectify this situation, I have created a new blog home, now on WordPress. I am still ironing out the wrinkles, but feel that it is far enough along that I can move all my past content, and begin posting all new content, at the new address. I would like to formally welcome everyone to come check out my new home at jasonblais.com. I can't wait to hear what you think! Best Regards, and Thank you for your time and attention over the past 18 months. Jason
Apr 17, 2009
Simple, Memorable, and Thought Provoking
Simple, memorable, and thought provoking. Those should be the three keys to creating a tagline specific to your employment brand. Also, keep in mind that your employment brand will be viewed internally as well as externally. To this end, slogans will serve to remind your employees what they like about working for your company and therefore, will be effective and lasting. Work with a group within your organization to develop your logo and slogan or tagline. Remember, "good enough" truly isn't good enough. You'll want to take enough time that you are absolutely positive that you have the best copy, that it conveys the message you want, and that it is memorable. Once you make a decision to launch an employment brand, you'll have to be dedicated to sticking with it for a significant length of time without making any changes.
Posted by Jason