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We have moved to Wordpress! Posted by Jason Links to this post The Recruiting Front Lines has evolved. At the beginning of the year, I changed jobs within my company, moving away from Outreach and Education, and into my new role as Director of Business Development. While I remain closely involved with our field activity, I am now more focused on strategic partnerships, social media, and the world of internet recruitment resources. As I have made this change, the focus of my blog content has also changed. Recently, I began to feel that many of the ideas I had for blog posts would not fit within the framework of The Recruiting Front Lines. This was a cause of some frustration, as I felt that I was either misrepresenting my content with the title of my blog, or that I was stifling my writing because I felt it didn't fit. To rectify this situation, I have created a new blog home, now on WordPress. I am still ironing out the wrinkles, but feel that it is far enough along that I can move all my past content, and begin posting all new content, at the new address. I would like to formally welcome everyone to come check out my new home at I can't wait to hear what you think! Best Regards, and Thank you for your time and attention over the past 18 months. Jason

Jan 20, 2009

RFL: 2009 Human Capital Summit, Building Awareness through Social Media

As Social Media and Social Networking resources grow and mature, they are becoming more valuable to Non-Profit organizations. These services provide them with the ability to connect with the community to promote activities, share information, and build awareness.

As a first-year volunteer on the Board of the Granite State HR Conference, I hold the Information Management chair. I have been focused on finding ways to provide the community with access to information about the 2009 Human Capital Summit, which is the name of our conference for '09. Thanks to tremendous support and encouragement from the rest of the board, we've developed the first conference blog space, and are continuing to build awareness through the internet-based networking resources.

I believe that online social media and social networking platforms can generally fit into one of three buckets: Information Sharing, Professional Networking, and Personal Networking. While the greatest volume of content on the web is currently in the Personal Networking bucket (see myspace and facebook), the other two are growing rapidly. As a professional working in an ecosystem that includes recruitment advertising, marketing, public relations, and partnership development, I have been putting in my time to really understand the potential value of all these platforms for professional gains. While I was originally hesitant about the idea of pushing networking and promotion to web-based platforms, fearful of the potential decline in interpersonal relationships that are the real key to business, I've found that the opposite is actually true. When used with careful consideration and a focused philosophy, these platforms greatly increase an organization's ability to build meaningful connections within their local communities.

Enter the 2009 Human Capital Summit. Through our blog, we can share the work being done by the board with professionals around the state and the surrounding areas. We will also be sharing guest posts by many of the 2009 presenters. This will help them build an audience in the state, help our conference generate interest and engagement, and help the human capital professionals decide on which sessions to attend and have access to more shared industry knowledge.

We'll also be promoting the event through various networking sites, such as HRM Today and TalentBar, which connect human capital professionals. Through partners with other bloggers who are working in human capital, we'll also increase our reach and awareness. Ultimately, by utilizing these resources we can disperse more information, faster, to larger audiences of interested professionals than ever before. Additionally, the community accessing this information also has the ability to provide feedback and input, sharing in the value and excitement we're generating.

We'd love to hear your feedback on how well we're doing integrating our event into the social media ecosystem! Click here to share comments on our Granite State HR Conference Blog today!

Thanks for checking out the view from the Recruiting Front Lines!



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