I'm glad to announce that with this post, I am taking the first step in completing one New Year's Resolution: Begin posting video in this blog space. At JobsInTheUS, the company that I work for which hosts JobsInME, JobsInNH, JobsInVT, and JobsInRI- the leading job posting resource in each state, we've been working on developing a video program that will run regularly and will have two focuses- Recruitment Advertising Tips for Employers and Job Hunting Tips for Seekers. Through this process, I have been capturing Gigs of video and playing around with various video editing programs.
In the video below, I am discussing my view of long-term employment branding initiatives. I feel that most employers see recruiting and employment branding (by the way, I'm tired of people using "employer" branding as a term- if consumer branding is focused on branding to attract consumers, what does employer branding mean? Anyway, that's a rant for another day... where was I... oh yes) in the same light as copier repair and fuel expenses. Yes, all these things do affect the expense budget, they all affect the operation of the business, and they are all necessary to keep the company growing.
However, Recruiting, and specifically Employment Branding, has the potential to dramatically affect your business's ability to compete in the marketplace, develop new revenue streams, build and maintain long term customer relationships, to name just a few of the short and long term strategic benefits. Business is really all about people, regardless of what you read in the WSJ or Michael Crichton novels (a tremendous artist who made a huge impact on media of his time). Whether it's Jim Collins' identification of the "First Who, Then What" concept in Good to Great, or the Dale Carnegie principles of human relations in business, you can find numerous resources to support this idea. That is, until you are sitting down with the controller working on the recruiting budget. This area is often cut early when faced with slow economic conditions.
I'm off on a bit of a tangent, so allow me to pull back. If any business continually makes terrible hires over a long period of time, I think it's clear that the business would suffer greatly, if not close down all together. I don't believe there's any question to that assertion. Therefore, in the video below, and in the coming segments, I'll be exploring the other side of that statement- if any business continually makes terrific hires over a long period, their success (spelled p-r-o-f-i-t-s) will increase greatly.
As this is my first ever video, I would LOVE any feedback!
Thanks,
jason
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